# Wix Pricing Plans 2026: Light, Core, Business > By Lawrence Arya, Founder & CEO of VP0. Published 2026-06-02, updated 2026-06-04. 5 min read. > Source: https://vp0.com/blogs/wix-pricing-plans-2026 Wix bundles its AI site builder into seat-style premium plans, so the meter is features and storage, not AI prompts, and monthly billing costs more. **TL;DR.** Wix has a free plan (with ads), then Light $17/mo, Core $29, Business $39 and Business Elite $159 on annual billing; monthly costs up to 41% more. The AI site builder is bundled, so you pay for features and storage. Use a free VP0 design for the mobile app side. Wix is a mainstream website builder with an AI site generator built in, and its 2026 pricing bundles that AI into seat-style premium plans. So the meter is features and storage, not AI prompts, and the headline prices assume annual billing. The short version: a free plan with Wix branding, then Light $17/mo, Core $29/mo, Business $39/mo and Business Elite $159/mo. The current numbers live on the [Wix plans page](https://www.wix.com/plans), and independent trackers like [Tooltester](https://www.tooltester.com/en/reviews/wix-review/prices/) note the monthly-billing premium; treat the official page as the source of truth. ## Wix's pricing tiers The free plan lets you build and publish, but with Wix ads and a wixsite.com subdomain. Light, $17/mo, removes ads, connects a custom domain and is the entry premium tier. Core, $29/mo, adds basic ecommerce and more storage for small stores. Business, $39/mo, is aimed at growing online stores with more capacity. Business Elite, $159/mo, targets larger operations with the highest limits and priority support. All prices reflect annual billing; monthly billing can cost up to 41% more. ## What you actually pay for: features and storage Wix's AI builds your site, but billing is the classic website-builder model: you pay for a custom domain, ecommerce, storage and support level. The AI is bundled, so unlike credit-based app builders, generating more does not raise your bill. The decision is which features you need, plus whether you commit annually for the lower rate. ## Wix plans at a glance | Plan | Monthly (annual) | Best for | |---|---|---| | Free | $0 | Trying Wix, Wix ads and subdomain | | Light | $17 | A simple site on a custom domain | | Core | $29 | Small ecommerce, more storage | | Business | $39 | Growing online stores | | Business Elite | $159 | Large stores, highest limits | ## A worked example Say you build a small shop. The free plan shows Wix ads and uses a wixsite domain, fine for a test. To sell on your own domain, you move to Core at $29/mo for ecommerce and storage. The AI helps you generate the site quickly, but it does not change the price, so your only real decision is the feature tier and committing annually to avoid the monthly surcharge. ## Which plan fits you Use Free only to try Wix or for a throwaway page; the ads and subdomain make it unsuitable for a real brand. Light ($17) suits a simple site on your own domain. Core ($29) is the entry for selling online. Business ($39) fits a growing store, and Business Elite ($159) is for large operations that need the top limits. Commit annually for the listed prices, since monthly billing adds up to 41%. ## How to keep Wix costs down Pick the lowest tier that has the features you need, and commit annually to dodge the monthly premium. [VP0](https://vp0.com) is the free design library for AI builders, most useful for the app and mobile side of your product. For the broader pattern on AI builder costs, see [the hidden token tax of no-code AI subscriptions](/blogs/hidden-no-code-ai-subscription-fees-token-tax/). ## Common mistakes The most common mistake is paying monthly and quietly spending up to 41% more than the advertised annual price. The second is using the free plan for a real brand, ads and all. The third is over-buying Business Elite when Core or Business covers a small store. ## Key takeaways - Wix bundles its AI site builder, so you pay for features and storage, not AI prompts. - Free (with ads), Light $17, Core $29, Business $39, Business Elite $159, on annual billing. - Monthly billing can cost up to 41% more than the listed prices. - Pick the lowest tier with the features you need, and use VP0 (free) for the app side. **Compare:** see [AI app builder pricing compared 2026](/blogs/ai-app-builder-pricing-compared-2026/), or the autonomous-agent [Devin pricing plans 2026](/blogs/devin-ai-pricing-plans-2026/) and site-plan [Webflow pricing plans 2026](/blogs/webflow-pricing-plans-2026/). ## Sources - [Wix plans page](https://www.wix.com/plans) - [Tooltester](https://www.tooltester.com/en/reviews/wix-review/prices/) - [2024 Stack Overflow Developer Survey](https://survey.stackoverflow.co/2024/) ## FAQ ### How much does Wix cost in 2026? Wix premium plans on annual billing are Light $17/mo, Core $29/mo, Business $39/mo and Business Elite $159/mo. There is also a free plan with Wix branding and a wixsite domain. Paying month to month can cost up to 41% more. The AI site builder is included. Check the live Wix plans page for current numbers. ### Does Wix have a free plan? Yes, but it shows Wix ads and uses a wixsite.com subdomain, with no custom domain. To remove ads, connect a custom domain and accept payments, you need at least the Light plan. ### Is the Wix AI site builder an extra cost? No. Wix bundles its AI site generator into the plans, so the meter is features and storage, not AI prompts. You pick a tier for things like ecommerce, storage and removing branding. ### Why is monthly Wix billing more expensive? Wix advertises plan prices for annual billing paid upfront. Choosing month-to-month can cost up to about 41% more, so the listed $17, $29 and $39 rates assume an annual commitment. ### Is Wix worth it in 2026? Wix is worth it for small businesses that want an easy site or store with AI, from $17/mo on annual billing. It is less worth it for developers who want code control, or if you pay monthly and lose up to 41%. Commit annually, and use VP0 for the mobile app side of your product. ### What are the best Wix alternatives in 2026? The best Wix alternatives in 2026 are Webflow, Framer and Hostinger Horizons, depending on whether you want code control, design freedom or bundled hosting. Wix wins on ease for small businesses. Whichever you pick, use a free VP0 design for the mobile app side. ## Frequently asked questions ### How much does Wix cost in 2026? Wix premium plans on annual billing are Light $17/mo, Core $29/mo, Business $39/mo and Business Elite $159/mo. There is also a free plan with Wix branding and a wixsite domain. Paying month to month can cost up to 41% more. The AI site builder is included. Check the live Wix plans page for current numbers. ### Does Wix have a free plan? Yes, but it shows Wix ads and uses a wixsite.com subdomain, with no custom domain. To remove ads, connect a custom domain and accept payments, you need at least the Light plan. ### Is the Wix AI site builder an extra cost? No. Wix bundles its AI site generator into the plans, so the meter is features and storage, not AI prompts. You pick a tier for things like ecommerce, storage and removing branding. ### Why is monthly Wix billing more expensive? Wix advertises plan prices for annual billing paid upfront. Choosing month-to-month can cost up to about 41% more, so the listed $17, $29 and $39 rates assume an annual commitment. ### Is Wix worth it in 2026? Wix is worth it for small businesses that want an easy site or store with AI, from $17/mo on annual billing. It is less worth it for developers who want code control, or if you pay monthly and lose up to 41%. Commit annually, and use VP0 for the mobile app side of your product. ### What are the best Wix alternatives in 2026? The best Wix alternatives in 2026 are Webflow, Framer and Hostinger Horizons, depending on whether you want code control, design freedom or bundled hosting. Wix wins on ease for small businesses. Whichever you pick, use a free VP0 design for the mobile app side. --- *Published on the [VP0 Journal](https://vp0.com/blogs). Free to read, index and cite with attribution.*