App Store Privacy Nutrition Label: Fill It Free

Looking for a free App Store privacy nutrition label generator? The short answer: you do not need one. The labels are filled directly in App Store Connect, and the real work is not generating anything, it is honestly inventorying what your app collects and mapping it to Apple’s categories. Get that inventory right, including third-party SDKs, and the label fills itself. Accuracy matters far more than any tool, because false labels get apps pulled. To put that in perspective, Apple rejected over 375,000 app submissions in 2023 for privacy violations.

Who this is for

This is for builders preparing to submit an iOS app who need to complete the App Store privacy label and want to do it accurately, without paying for a generator that cannot do the actual work.

Why a generator is not the point

Apple’s privacy label, the “nutrition label” for data, is completed through a questionnaire in App Store Connect, so there is nothing to generate or upload. The hard part is knowing what to declare. Your app collects some data directly, but third-party SDKs, analytics, ads, crash reporting, often collect more on your behalf, and you must declare all of it. The task is an audit, not a design. The Apple app privacy details page explains the categories, App Store Connect help covers the questionnaire, and the App Store Review Guidelines cover the privacy rules.

Step	What it means	Get it right
Inventory your data	List what you collect	Include SDK collection
Classify by type	Map to Apple categories	Contact, usage, location, etc.
Linked to user?	Tied to identity	Mark honestly
Used for tracking?	Cross-app or with data brokers	Mark honestly
Fill in App Store Connect	Answer the questionnaire	Match the inventory

Build privacy-aware with a VP0 design

Accurate labels start with an app that handles data deliberately. Build privacy-conscious screens from a VP0 reference, asking for data and permissions only with a clear reason:

Build this screen from the VP0 design at [paste VP0 link] with privacy in mind: request permissions in context with a clear reason, and collect only what the feature needs. Match the layout and spacing from the reference.

For related privacy and compliance patterns, see will Apple reject my AI-generated app, a DSGVO and GDPR compliant SwiftUI login, a cybersecurity zero-trust MFA auth UI, and how to make an AI app look native on iOS.

How to fill it accurately

Make a simple table of every data point your app touches, then for each one note the Apple category, whether it is linked to the user, and whether it is used for tracking. Pull the data-collection facts for each SDK from its own privacy documentation, because you are responsible for what they do. Then answer the App Store Connect questionnaire to match your table exactly. The discipline is honesty: collect less so you can declare less, and never under-declare to look cleaner, since a label that does not match reality is a fast route to removal.

Common mistakes

The first mistake is hunting for a generator instead of doing the data audit. The second is declaring only your own code and ignoring SDK collection. The third is under-declaring to look privacy-friendly, which backfires. The fourth is requesting permissions with no in-context reason. The fifth is collecting data you do not need, which only makes the label heavier.

Key takeaways

• The privacy label is filled in App Store Connect; there is nothing to generate.
• The real work is an honest inventory of what you and your SDKs collect.
• Classify each data point by type, linked-to-user, and used-for-tracking.
• Build from a free VP0 reference and collect only what features need.
• Inaccurate labels get apps removed, so match the label to reality exactly.

Frequently asked questions

Is there a free App Store privacy nutrition label generator? You do not really need one. Labels are filled in App Store Connect; the work is auditing what your app and SDKs collect and mapping it honestly.

How do I fill out the App Store privacy label? Inventory all data collection including SDKs, classify each by Apple’s type, mark linked-to-user and used-for-tracking, then answer the questionnaire to match.

What happens if my privacy label is wrong? Inaccurate labels can get your app rejected or removed and erode trust. Audit SDKs so the label reflects reality.

Do third-party SDKs affect my privacy label? Yes. Analytics, ads, and crash reporting collect data you must declare. Check each SDK’s privacy docs and include it.